Curator’s Catch

March 2017: Store Sign

Store Sign
  • Accession No.: 2017.01
  • Donor: Andrea Choobineh
  • Description:

    40"x40" neon-tube store sign, ca. 1966

This flashy neon sign from a Jewish book store in Wheaton, MD dates back to the 1960s. Abe's Jewish Book and Gift Store was founded by Abe Jacovsky (1914-1972) and carried books as well as Judaica and Jewish memorabilia. It moved to Wheaton in 1968 from its original location on Kennedy Street, NW. With its catchy motto, the only Jewish bookstore in the area catered to individual customers, the local Hebrew schools, and in 1970 even received an order from the White House for two leather Torah reproductions.

Andrea Choobineh (right) with her grandfather, Abe Jacovsky, and her brother outside the family store in 1972. Photo courtesy of Andrea Choobineh.

Abe Jacovsky's granddaughter Andrea Choobineh donated this sign, the first addition to our collection this year. The first "curator's catch" of 2017 could not illuminate our message better: "If it's Jewish, we have it!" describes perfectly what the Jewish Historical Society and our future museum are about.

Sign in store window, ca. 1970. Photo courtesy of Andrea Choobineh